The Challenge
How to give Central Asian contemporary art a global voice and engage a new generation without losing authenticity?
The Solution
Together with Qara Studio, Tselinny created a series of short films featuring 26 artists and musicians from Kazakhstan, Uzbekistan, and Kyrgyzstan. The project introduced a new cinematic language — turning local stories into a collective voice of the region. Sponsorship integration made it possible to produce and distribute the films widely, ensuring they reached beyond traditional art spaces.
The Results
The films became a cultural event: sparking professional debate, gaining media coverage, and connecting Central Asian art with younger and broader audiences. What began as sponsorship turned into a platform that amplified regional voices and placed them on the global stage.