With an idea centered around play, and an insight that came from something most of us were taught as kids, Invisible was born.
A breakthrough campaign, reminding people that inclusion starts with the understanding that we all want to be seen.
Invisible uses that familiar childhood fantasy to disarm the audience.
The kind of moments that make you smile because you have seen them before, in your own children, nieces, nephews, or memories.
The idea reframes medically complex children not as invisible by nature, but as children the world has been conditioned not to see.
Our campaign hero is Oliver.
A medically complex child whose relationship with invisibility is different.
Oliver does not want to disappear.
He wants to be seen.
He asks the audience to look closer.
To not turn away because he is different.
RESULTS 120% - Increase in donations, over 2x fundraising goals 88% - Increase in engagement YoY +3M Impressions reached, outperforming benchmarks by 40%.