Usually, people take medicine when they feel unwell. But we noticed that watching movies works like a cure too — against anxiety, boredom, and loneliness.
iTV, Uzbekistan’s leading streaming platform with one of the largest content libraries, became “The New Medicine.”
We created special playlists for every mood, naming them like pills:
Need fun? Laughinol
Need inspiration? Motivagen
Want to distract yourself? Distractin
Craving romance? Romantigin
Looking for fear? Fearnoll
Now, instead of going to the pharmacy, people could open iTV and choose the right “dose” of films to feel better.