Online Media Pharmacy

Usually, people take medicine when they feel unwell. But we noticed that watching movies works like a cure too — against anxiety, boredom, and loneliness.

iTV, Uzbekistan’s leading streaming platform with one of the largest content libraries, became “The New Medicine.”

We created special playlists for every mood, naming them like pills:

Need fun? Laughinol

Need inspiration? Motivagen

Want to distract yourself? Distractin

Craving romance? Romantigin

Looking for fear? Fearnoll

Now, instead of going to the pharmacy, people could open iTV and choose the right “dose” of films to feel better.