TAF! 2025
TAF! (Tashkent International Advertising Festival) — международный конкурс эффективности и креативности, который собирает лидеров индустрии маркетинга и рекламы со всего мира. Цель фестиваля — определить лучшие маркетинговые и креативные проекты, реализованные за 2024–2025 годы, и отметить их влияние на бизнес, общество и бренды. В этом году TAF! впервые выходит на международный уровень, привлекая участников из разных стран. Среди ключевых категорий конкурса — стратегический маркетинг, digital и SMM-кампании, брендинг, PR и многие другие.
| Номинаций | Всего | 36 |
| Емкость | Наград | 108 + 1 |
| Работ | Получивших награду | 45 |
| Компаний | Награжденных | 29 |
| Наград | Врученных | 62 |
| Наград | На одну номинацию | 1.72 |
| Наград | На одну компанию | 2.14 |
Участие в рейтингах
Значимость фестиваля в разрезе категорий в сравнении с другими фестивалями
Эффективность | Стратегия | Технологии и инновации | Медиа | Креативность | Брендинг | Диджитал | Маркетинговые услуги | Крафт | PR | |
|---|---|---|---|---|---|---|---|---|---|---|
TAF! 2025 | 7% | 4% | — | 3% | 3% | 3% | 2% | — | 1% | 5% |
Bema! 2025 | — | 2% | 5% | — | — | — | 1% | 18% | 2% | — |
НПБК. Эффективность 2025 | 11% | 6% | 7% | 2% | — | 2% | 1% | 2% | — | — |
Серебряный Лучник национальный 2025 | — | — | — | — | — | — | — | 1% | — | 25% |
E+ 2025 | 66% | 6% | 23% | 4% | — | 2% | 2% | 2% | — | — |
White Square 2025 | 6% | 14% | 20% | 20% | 43% | 18% | 31% | 22% | 14% | 19% |
Silver Mercury 2025 | 3% | 35% | — | 11% | 11% | 29% | 13% | 40% | 3% | 28% |
G8 2025 | — | — | 5% | — | 3% | 5% | 2% | 1% | 9% | — |
Proba Awards 2025 | — | — | 1% | — | 1% | — | 1% | 1% | — | 11% |
Jolbors International 2025 | 3% | 10% | 4% | 5% | 5% | 5% | 6% | 3% | 8% | 5% |
Big Picture 2025 | — | — | — | — | — | — | — | — | 34% | — |
ADCR Awards 2025 | — | 2% | 5% | 1% | 7% | 4% | 3% | 2% | 8% | 2% |
МИКС Россия 2025 | 2% | 10% | 27% | 1% | — | — | 17% | — | 11% | — |
Red Apple 2025 | 5% | 16% | 8% | 57% | 28% | 19% | 24% | 12% | 7% | 9% |
Среда 2025 | — | — | 2% | — | 2% | 15% | 3% | 2% | 8% | — |
Большая рыба 2025 | — | — | — | — | 2% | 3% | 1% | 1% | — | — |
Актуальные значения весов фестивалей и наград смотрите в Таблице весов
Статистика побед
| Награда | Выдано | Компаний | Работ |
|---|---|---|---|
| гран-при фестиваля | 1 | 1 | 1 |
| золото | 11 | 10 | 9 |
| серебро | 19 | 15 | 12 |
| бронза | 31 | 24 | 20 |
| шорт-лист | 78 | 56 | 34 |
Результаты фестиваля
| Номинация | Награда | Компания | Кейс |
|---|---|---|---|
| Social & ESG Campaigns. Best Social PR Campaign | гран-при фестиваля | The New Word | |
| Branding & Design. Best Brand Identity Refresh / Re-design | золото | Monolic. Eternal sunshine of pure silver | |
| Branding & Design. Best New Brand Identity Design | золото | Breadbery. Из муки и грёз | |
| Branding & Design. Best Packaging Design | золото | Monolic. Eternal sunshine of pure silver | |
| Creativity & Craft (Omnichannel & Integrated). Best Integrated Creative Campaign | золото | Diabetes hijacks ads | |
| Creativity & Craft (One-Channel). Best Film Idea & Script | золото | Дед, который не поддается | |
| Creativity & Craft (One-Channel). Creative Use of Audio Media | золото | nature unplugged | |
| Creativity & Craft (One-Channel). Film Craft Excellence | золото | ECQWA – с заботой о природе вещей | |
| Creativity & Craft (One-Channel). Print & OOH Excellence | золото | Visa in Sum | |
| Digital Campaigns. Best Digital & Interactive Campaign | золото | Охотники на мошенников: детективная игра билайна с интеграцией ИИ | |
| Marketing & Creative Effectiveness. Short-Term Campaign Effectiveness | золото | Online Media Pharmacy | |
| Social & ESG Campaigns. Best Social Impact Campaign | золото | The New Word | |
| Branding & Design. Best Brand Identity Refresh / Re-design | серебро | Sreda. Visual Identity Refresh for Design Festival | |
| Branding & Design. Best Brand Identity Refresh / Re-design | серебро | the SAG level | |
| Branding & Design. Best New Brand Identity Design | серебро | VODA | |
| Branding & Design. Best Packaging Design | серебро | Apollo | |
| Branding & Design. Excellence in Visual Communications | серебро | Sreda. Visual Identity Refresh for Design Festival | |
| Concept. Best Concept - Unrealised/Speculative Projects | серебро | FAnBRIC | |
| Creativity & Craft (Omnichannel & Integrated). Best Creative Strategy | серебро | Хлеб, который продал пиво | |
| Creativity & Craft (Omnichannel & Integrated). Best Creative Strategy | серебро | НЕ РЕАЛИТИ ШОУ | |
| Creativity & Craft (Omnichannel & Integrated). Best Integrated Creative Campaign | серебро | Got hemorrhoids? | |
| Creativity & Craft (One-Channel). Film Craft Excellence | серебро | Wingifying Dreamers | |
| Creativity & Craft (One-Channel). Film Craft Excellence | серебро | Imperfect manifesto | |
| Creativity & Craft (One-Channel). Non-standard OOH & Ambient | серебро | Наличники во «Вкусно — и точка» | |
| Digital Campaigns. Best SMM & Influencer Campaign | серебро | Hardcore not ded | |
| Marketing & Creative Effectiveness. B2C Activation Effectiveness | серебро | Bossmobile | |
| Marketing & Creative Effectiveness. Budget Breakthrough Campaign Effectiveness | серебро | NauryzRedkeds | |
| Marketing & Creative Effectiveness. Cultural Codes & Insights | серебро | Bossmobile | |
| Marketing & Creative Effectiveness. Short-Term Campaign Effectiveness | серебро | Hardcore not ded | |
| Media Campaigns. Excellence in Media Strategy | серебро | Got hemorrhoids? | |
| PR Campaigns. Best Integrated PR Campaign | серебро | The New Word | |
| Branding & Design. Best Brand Identity Refresh / Re-design | бронза | riitm | |
| Branding & Design. Best Brand Identity Refresh / Re-design | бронза | Lokal Brand Identity | |
| Branding & Design. Best New Brand Identity Design | бронза | Брендинг фестиваля «ЕСТЬ ФЕСТ». Рот как он есть | |
| Branding & Design. Best New Brand Identity Design | бронза | The Five Senses Brand — TERENSAI | |
| Branding & Design. Best Packaging Design | бронза | Conilon Challenge. A limited set of drip coffee. | |
| Branding & Design. Best Packaging Design | бронза | Нейминг и дизайн упаковки кошачьих наполнителей PottyPot | |
| Branding & Design. Best Packaging Design | бронза | Monolic. Kaleidoscope package for limited releases. | |
| Branding & Design. Excellence in Visual Communications | бронза | Брендинг фестиваля «ЕСТЬ ФЕСТ». Рот как он есть | |
| Creativity & Craft (Omnichannel & Integrated). Best Creative Strategy | бронза | Bossmobile | |
| Creativity & Craft (Omnichannel & Integrated). Low Budget Creative Campaign | бронза | "Пожертвуйте временем" | |
| Creativity & Craft (One-Channel). Best Film Idea & Script | бронза | “Ismim Sharif” – Realness in a Synthetic World | |
| Creativity & Craft (One-Channel). Film Craft Excellence | бронза | Синхронистки | |
| Creativity & Craft (One-Channel). Film Craft Excellence | бронза | SUBLIMATION SERIES | |
| Creativity & Craft (One-Channel). Film Craft Excellence | бронза | SAG - This is Uzbekistan | |
| Creativity & Craft (One-Channel). Film Craft Excellence | бронза | Свой путь - путь свободы | |
| Creativity & Craft (One-Channel). Non-standard OOH & Ambient | бронза | Bossmobile | |
| Digital Campaigns. Best Digital & Interactive Campaign | бронза | Оплати взглядом | |
| Digital Campaigns. Best SMM & Influencer Campaign | бронза | Pepsi Greataste Show | |
| Marketing & Creative Effectiveness. B2C Activation Effectiveness | бронза | Online Media Pharmacy | |
| Marketing & Creative Effectiveness. Brand Launch / Re-launch Campaign | бронза | Online Media Pharmacy | |
| Marketing & Creative Effectiveness. Cultural Codes & Insights | бронза | Hardcore not ded | |
| Marketing & Creative Effectiveness. Cultural Codes & Insights | бронза | What if it's not just a logo? | |
| Marketing & Creative Effectiveness. Influencer Campaign Effectiveness | бронза | Birinchilar | |
| Marketing & Creative Effectiveness. Influencer Campaign Effectiveness | бронза | "Собесединг" - телеграм-бот с ИИ для hh.ru | |
| Marketing & Creative Effectiveness. PR Campaign Effectiveness | бронза | Megamind | |
| Marketing & Creative Effectiveness. Short-Term Campaign Effectiveness | бронза | Bossmobile | |
| PR Campaigns. Best Reputation Management Campaign | бронза | Bossmobile | |
| Social & ESG Campaigns. Best Social Impact Campaign | бронза | "Пожертвуйте временем" | |
| Social & ESG Campaigns. Best Social Impact Campaign | бронза | the witness | |
| Social & ESG Campaigns. Best Social Impact Campaign | бронза | My daughter's name is Boy | |
| Social & ESG Campaigns. Best Social PR Campaign | бронза | My daughter's name is Boy | |
| Branding & Design. Best Brand Identity Refresh / Re-design | шорт-лист | BESHQOZON – WE ARE OSH! | |
| Branding & Design. Best Brand Identity Refresh / Re-design | шорт-лист | silver mercury: из фестиваля в экосистему | |
| Branding & Design. Best Brand Identity Refresh / Re-design | шорт-лист | Pokser TV | |
| Branding & Design. Best Brand Identity Refresh / Re-design | шорт-лист | HOMIES BBQ | |
| Branding & Design. Best Brand Identity Refresh / Re-design | шорт-лист | hambi | |
| Branding & Design. Best Brand Identity Refresh / Re-design | шорт-лист | gazeta | |
| Branding & Design. Best Brand Identity Refresh / Re-design | шорт-лист | 605 агентство | |
| Branding & Design. Best New Brand Identity Design | шорт-лист | Hubchik | |
| Branding & Design. Best New Brand Identity Design | шорт-лист | WIGO | |
| Branding & Design. Best New Brand Identity Design | шорт-лист | Нейминг, дизайн упаковки и фирменного стиля бренда кормов MyBestie | |
| Branding & Design. Best New Brand Identity Design | шорт-лист | Bridging Heritage | |
| Branding & Design. Best Packaging Design | шорт-лист | Легенды Полярного круга | |
| Branding & Design. Best Packaging Design | шорт-лист | Uzagrostar | |
| Branding & Design. Best Packaging Design | шорт-лист | Маркет. Новая дизайн-система, созданная с помощью AI | |
| Branding & Design. Best Packaging Design | шорт-лист | Infany. Бренд полный любви и объятий | |
| Branding & Design. Best Packaging Design | шорт-лист | Sad Padre | |
| Branding & Design. Best Packaging Design | шорт-лист | Coolture Fruit Water | |
| Branding & Design. Best Packaging Design | шорт-лист | Sayqal. Hwarang & Wonhwa | |
| Branding & Design. Excellence in Visual Communications | шорт-лист | Visa in Sum | |
| Concept. Best Concept - Unrealised/Speculative Projects | шорт-лист | Gurung | |
| Creativity & Craft (Omnichannel & Integrated). Best Creative Strategy | шорт-лист | Cheerful kvass | |
| Creativity & Craft (Omnichannel & Integrated). Best Integrated Creative Campaign | шорт-лист | In Contrast to Everyone | |
| Creativity & Craft (Omnichannel & Integrated). Best Integrated Creative Campaign | шорт-лист | Online Media Pharmacy | |
| Creativity & Craft (Omnichannel & Integrated). Low Budget Creative Campaign | шорт-лист | НЕ РЕАЛИТИ ШОУ | |
| Creativity & Craft (One-Channel). Best Film Idea & Script | шорт-лист | Hardcore not ded | |
| Creativity & Craft (One-Channel). Best Film Idea & Script | шорт-лист | The Island of the Squeezed | |
| Creativity & Craft (One-Channel). Best Film Idea & Script | шорт-лист | Синхронистки | |
| Creativity & Craft (One-Channel). Best Film Idea & Script | шорт-лист | Риноксил - ключ от заложенности носа | |
| Creativity & Craft (One-Channel). Film Craft Excellence | шорт-лист | TBC/Rebranding | |
| Creativity & Craft (One-Channel). Film Craft Excellence | шорт-лист | Yandex Pro | |
| Creativity & Craft (One-Channel). Film Craft Excellence | шорт-лист | Pepsi Titan | |
| Creativity & Craft (One-Channel). Film Craft Excellence | шорт-лист | PEPSIMANIA I ESCP STUDIO | |
| Creativity & Craft (One-Channel). Film Craft Excellence | шорт-лист | Nishon – For Big Deeds | |
| Creativity & Craft (One-Channel). Non-standard OOH & Ambient | шорт-лист | Online Media Pharmacy | |
| Creativity & Craft (One-Channel). Print & OOH Excellence | шорт-лист | Мой банк | |
| Digital Campaigns. Best Digital & Interactive Campaign | шорт-лист | What if it's not just a logo? | |
| Digital Campaigns. Best Digital & Interactive Campaign | шорт-лист | Авито Недвижимость: Родные стены | |
| Digital Campaigns. Best SMM & Influencer Campaign | шорт-лист | Cheerful kvass | |
| Digital Campaigns. Best SMM & Influencer Campaign | шорт-лист | A nicho shto Battle | |
| Digital Campaigns. Best SMM & Influencer Campaign | шорт-лист | The Island of the Squeezed | |
| Digital Campaigns. Best SMM & Influencer Campaign | шорт-лист | My daughter's name is Boy | |
| Digital Campaigns. Best SMM & Influencer Campaign | шорт-лист | Новое лицо культуры | |
| Digital Campaigns. Best SMM & Influencer Campaign | шорт-лист | Турнир билайна LOVE CUP | |
| Marketing & Creative Effectiveness. B2C Activation Effectiveness | шорт-лист | Don't tell anyone! | |
| Marketing & Creative Effectiveness. B2C Activation Effectiveness | шорт-лист | Learn "AaaayTi" at PDP University! | |
| Marketing & Creative Effectiveness. Brand Launch / Re-launch Campaign | шорт-лист | Cheerful kvass | |
| Marketing & Creative Effectiveness. Brand Launch / Re-launch Campaign | шорт-лист | In Contrast to Everyone | |
| Marketing & Creative Effectiveness. Budget Breakthrough Campaign Effectiveness | шорт-лист | Don't tell anyone! | |
| Marketing & Creative Effectiveness. Cultural Codes & Insights | шорт-лист | Birinchilar | |
| Marketing & Creative Effectiveness. Cultural Codes & Insights | шорт-лист | Хлеб, который продал пиво | |
| Marketing & Creative Effectiveness. Cultural Codes & Insights | шорт-лист | NauryzRedkeds | |
| Marketing & Creative Effectiveness. Cultural Codes & Insights | шорт-лист | BESHQOZON – WE ARE OSH! | |
| Marketing & Creative Effectiveness. Event Marketing Campaign Effectiveness | шорт-лист | Click Super App: всё, что нужно — в одном клике | |
| Marketing & Creative Effectiveness. Event Marketing Campaign Effectiveness | шорт-лист | Costa Coffee Rave 2 | |
| Marketing & Creative Effectiveness. Influencer Campaign Effectiveness | шорт-лист | Hardcore not ded | |
| Marketing & Creative Effectiveness. Influencer Campaign Effectiveness | шорт-лист | Pepsi Greataste Show | |
| Marketing & Creative Effectiveness. Influencer Campaign Effectiveness | шорт-лист | A nicho shto Battle | |
| Marketing & Creative Effectiveness. PR Campaign Effectiveness | шорт-лист | Интернет-сервис «Ойлдежда» | |
| Marketing & Creative Effectiveness. Short-Term Campaign Effectiveness | шорт-лист | Don't tell anyone! | |
| Marketing & Creative Effectiveness. Short-Term Campaign Effectiveness | шорт-лист | Got hemorrhoids? | |
| Marketing & Creative Effectiveness. Short-Term Campaign Effectiveness | шорт-лист | Переодетки | |
| Media Campaigns. Best Integrated Media Campaign | шорт-лист | Diabetes hijacks ads | |
| Media Campaigns. Best Integrated Media Campaign | шорт-лист | Риноксил - ключ от заложенности носа | |
| Media Campaigns. Creative Use of Single Media | шорт-лист | In Contrast to Everyone | |
| Media Campaigns. Creative Use of Single Media | шорт-лист | Apple Car | |
| Media Campaigns. Excellence in Media Strategy | шорт-лист | Diabetes hijacks ads | |
| Media Campaigns. Excellence in Media Strategy | шорт-лист | Media Strategy for Magne B6 | |
| PR Campaigns. Best Integrated PR Campaign | шорт-лист | НЕ РЕАЛИТИ ШОУ | |
| PR Campaigns. Best Integrated PR Campaign | шорт-лист | Weight of Pain | |
| PR Campaigns. Best Reputation Management Campaign | шорт-лист | Интернет-сервис «Ойлдежда» | |
| Social & ESG Campaigns. Best Social Impact Campaign | шорт-лист | Diabetes hijacks ads | |
| Social & ESG Campaigns. Best Social Impact Campaign | шорт-лист | Спасая снежных барсов: как ИИ работает на благо экологии, Yandex Cloud (Казахстан) | |
| Social & ESG Campaigns. Best Social Impact Campaign | шорт-лист | Weight of Pain | |
| Social & ESG Campaigns. Best Social PR Campaign | шорт-лист | НЕ РЕАЛИТИ ШОУ | |
| Social & ESG Campaigns. Best Social PR Campaign | шорт-лист | Weight of Pain | |
| Social & ESG Campaigns. ESG Communications Excellence | шорт-лист | Birinchilar | |
| Social & ESG Campaigns. ESG Communications Excellence | шорт-лист | НЕ РЕАЛИТИ ШОУ | |
| Social & ESG Campaigns. ESG Communications Excellence | шорт-лист | Weight of Pain |
Категории рейтинга
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