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In Uzbekistan, a child is often perceived not as an individual, but as a “draft” for a future adult. Many parents consider violence a normal method of upbringing: “It’s my child — if I want, I’ll hit them, if I want, I’ll insult them.” We heard these words in families where real cases of domestic violence were recorded. Beatings, shouting, and humiliation have become part of everyday life.

Places where children should receive education, care, and support have instead turned into centers of violence. Where they should be protected, children encounter pain and fear. Violence has become an invisible burden that children carry silently, without the right to speak.

We decided to give this burden a form. That’s how a short film was born, based on three real stories. At its core was a symbol: a heavy load representing the pain and fear a child bears in the very places where they should have been loved and protected.

For the first time, the film gave children a voice: “I have the right to a childhood without violence.” “I have the right to a safe life.” “I have the right to be heard.” These words did not remain on screen. They went beyond cinema — into conferences, exhibitions, and theaters.

Journalists, bloggers, and adults faced the problem directly for the first time. The symbol of the heavy burden became a public sign — a reminder that children deserve care, not pain.

The film sparked a powerful emotional response from millions of Uzbeks. People shared personal stories and left hundreds of comments: “I cried watching this film, let’s protect our children,” “If even one child’s life is saved, it was not in vain.” Media and opinion leaders amplified the discussion — the total reach was 24,738,000, with 158 media mentions. A subject long silenced became part of the national conversation.

The film was also selected for Vimeo Staff Picks, marking its significance far beyond Uzbekistan. The campaign reached tens of thousands of viewers and gave children something they had never had before — the right to a voice. And most importantly, it reminded adults: childhood should not be a time of pain. It should be a time of love, protection, and dreams.

Release date: May 2025

Команда проекта

Farrukh Sharif
Synthesis / Creative Director
Alina Mirzaeva
Synthesis / Managing Partner, CSD
Sergey Gorobtsov
Synthesis / Copywriter
Shohruh Jamoliddinov
Synthesis / Copywriter
Anora Sabirova
Synthesis / Copywriter
Vlada Idunova
Synthesis / Designer
Javlon Rakhimjanov
Synthesis / Designer
Sabrina Akrami
Synthesis / Designer
Anna Kim
Synthesis / Account Manager
Liya Gerasimova
Synthesis / Account Manager
Daria Gerasimova
Synthesis / Account Manager
Valeria Shamakova
Synthesis / Account manager

Independents

Lado Kvatania
Independents / Screenwriter and director
Vladimir Ushakov
Independents / Chief Operator
Lado Kvatania
Independents / Executive producer
Denis Eliseev
Independents / Creative director
Zamira Rakhmanova
Independents / Creative director

National Agency for Social Protection under the President of the Republic of Uzbekistan

Oloyorov Mansurbek Polvonzoda
National Agency for Social Protection under the President of the Republic of Uzbekistan / Director
Shakhnoza Mirziyoyeva
National Agency for Social Protection under the President of the Republic of Uzbekistan / First Deputy Director
Dilfuza Ruzmetova
National Agency for Social Protection under the President of the Republic of Uzbekistan / Head of PR & Communications of NASP, Press Secretary
Sitora Latipova
National Agency for Social Protection under the President of the Republic of Uzbekistan / Leading Specialist, PR & Communications Department of NASP
Doston Kodirov
National Agency for Social Protection under the President of the Republic of Uzbekistan / Specialist, PR & Communications Department of NASP

Production: Khabi Media, Tashkent Film

Khabibullo Nabiev
/ Main producer
Nelya Akhmedova
/ Producer
Kamoliddin Khamrayev
/ Producer
Nikita Mironov
/ First assistant director
Anna Lee
/ Assistant prop master
Nigina Alieva
/ Assistant prop master
Bakhtiyar Raimzhonov
/ Casting Director
Timur Azim
/ Head of lighting department
Shakhrukh Ibragimkhodjayev
/ Casting assistant director
Timur Azim
/ Head of lighting department
Otabek Yoldoshbekov
/ Fokus puller
Khasan Sultanov
/ Camera technician
Sarvar Sobirov
/ First assistant operator
Tolegen Sagymbay
/ Design
Big rate studio
/ Poster & art direction
Muzaffar Yusupov
/ Location manager
Jaxongir Raupov
/ Location manager
Vohidjon Mirzamatov
/ Location manager

Cast

Nigora Karimbaeva
Farangiz Axmedova
Xojiakbar Alibekov
Umidjon Rahadaliyev
Nargiza Umarova
Leyla Farruxova
Jo’rabek Arziev
Hurshida Arabshoyeva
Firdavs Hakimjonov

Награды

ФестивальНоминацияНаградаКомпания
Jolbors International 2025 PR&ESG / PR StrategySilver
Jolbors International 2025 PR&ESG / ESG ProjectsLonglist
Jolbors International 2025 PR&ESG / Non-profit & CharityLonglist
Jolbors International 2025 PR&ESG / PR CampaignLonglist
Jolbors International 2025 PR&ESG / PR EffectivenessLonglist
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