Background:
May 2025. PDP University was entering a critical phase of student recruitment. But in a noisy market full of flashy ads, traditional channels were overcrowded and overpriced. PDP University didn’t need louder messaging — it needed smarter reach.
Problem:
Meta(*признана экстремисткой и запрещенной в РФ) and Google were too loud — and too expensive. Students had learned to scroll past anything that looked like an ad. PDP University needed a way to reach them where they still paid attention. A channel they trusted. A message they’d actually believe
Idea:
The message opened with one line “Don’t tell anyone!”. Then came the hook “Entrance exam questions have been leaked. PDP University’s X-variant questions are now in this channel. Tap to see them before they’re gone.”
Delivered via Telegram Ads on over 100 Telegram channels with the help of the AdHand service, this ad bypassed skepticism and triggered instant clicks. Each click redirected prospective students to a dedicated Telegram channel, where they were regularly warmed up with sample exam questions until the day of the online exam.
Results:
- 18M views on Telegram
- 232,000 users click through
- 12,613 subscribed users
- 1,646 registered for exam
- 1,129 completed the exam
- 68.6% conversion rate
- €0.43 per lead
- €0.63 per qualified applicant
The final ROAS? A stunning €66 for every €1 spent or 6,643% return.
According to data provided by AdHand via Telegram Ads: https://adhand.app/blog/posts/kak-telegram-ads-privel-studentov-v-pdp-university