Natives

OTP Bank is among the 20 largest banks in Russia. OTP bank has high financial stability ratings from leading national agencies: ACRA at the level of AA-(RU), the forecast is "stable" and Expert RA at the level of ruA+, the forecast is "stable". Still the awareness index among young TA in not high and the challenge was to increase it. We set 3 goals: 1) increasing brand awareness, 2) evaluating creative materials above competitors, 3) fulfilling the sales plan for the OTP Card

Campaign resalts. Brand awareness increase by 3 points; sales results are on target; creative scores above competitors