Got hemorrhoids?

Hemorrhoids is a disease condition that always appears suddenly. People don’t know how to treat it and often feel too embarrassed to visit a doctor. The subject is silenced in society, even though it affects millions.

As a production studio, we took on the challenge of bringing a bold creative idea to life in a way that felt both striking and believable. Turning “Hemorrhoids” into a physical character required us to go beyond standard film production.

We developed a unique costume that allowed the character to exist naturally across diverse settings — from offices and buses to restaurants and even a Broadway stage. Every detail of the look was carefully crafted to balance absurdity and realism, making the character both memorable and impactful.

Our team also created sets and props that emphasized the intrusive nature of “Hemorrhoids,” combining the work of production designers, costume and makeup artists, and VFX specialists.

Through attention to detail and a bold execution, the campaign gained a vivid visual identity.

The challenge was clear: how do we make people switch from ineffective traditional remedies to the proven and effective treatment — Phlebodia 600?

We chose to act the same way hemorrhoids do — suddenly. The campaign was built on the idea that “Hemorrhoids” started appearing where people least expected them. Behind the wheel — hemorrhoids. Scrolling through Reels — hemorrhoids. At the ice cream counter, on the bus, in the office, with bloggers, on podcasts, in restaurants, and even on Broadway — Hemorrhoids was everywhere.

We turned the disease into a character that literally followed people, intruding into their daily lives. This approach made the problem visible, broke the taboo, and transformed “Hemorrhoids” into a viral cultural symbol. For the first time, people not only noticed it but also openly discussed it — something that once seemed impossible.

The campaign went viral, reaching over 15 million people. The media amplified the idea, bloggers integrated it into their content, and ordinary people began recognizing “Hemorrhoids” in their everyday surroundings. Most importantly, the campaign helped break the silence: a topic that was usually hidden became part of the national conversation.