Legend Everyday

An established market leader with a core audience aged 35–44 launched a new line of flavored water aimed at Gen Z — but the legacy brand image felt outdated and uncool to younger consumers. The parent brand couldn’t risk alienating , so the new line needed a distinct identity. The task: build a fresh, culturally relevant presence from scratch and attract a Gen Z audience that doesn’t follow brands, avoids direct advertising, and defines itself through ever-shifting subcultures.

We launched a special project — a short-form show featuring popular influencers playing fun, product-related games. The format was inspired by MrBeast-style challenges, tailored for Reels and TikTok. This fast-paced, high-energy content aligned with Gen Z’s media habits and helped position the new product line as fresh, fun, and culturally relevant.

And it worked — big impact, small budget.

• 3.5M+ reach in less than a month

• 90K+ engagements — likes, comments, saves, and shares

• +10K new followers — all organic

All achieved with a budget under $5,000.

We showed that even a legacy brand can break into Gen Z culture — with the right tone, the right format, and the right faces.