Made in Kazakhstan

Background:


Today, Kazakhstan is once again facing challenges - economic instability, geopolitical pressures, and social change.

The outlook for the near future remains uncertain. In moments like these, it’s especially important to have a guiding voice - someone who says, “We can overcome this.” Now is the time for Kaspi.kz, the most recognized brand in Kazakhstan and worldwide, to once again be that voice.

Kaspi.kz - is a super app, that long become a part of everyday life for millions of Kazakhstani people. Today, Kaspi is chosen not only for its convenience, but also for the values it represents.

Insight:


In Kazakhstan, there are people who do things like no one else in the world. One of them is Shavkat “Nomad” Rakhmonov - a UFC fighter and one of the brightest stars in global MMA. The Pride of Kazakhstan. 
Shavkat Rakhmonov is Made in Kazakhstan.

Idea:


Kaspi.kz - the super app with no global equivalent, which has transformed the lives of most Kazakhstanis — celebrates remarkable compatriots like Shavkat Rakhmonov.

We proudly share their stories to inspire the people of Kazakhstan in uncertain times and to remind everyone that we have so much to be proud of.

Because Kaspi.kz is also Made in Kazakhstan!

Release date: May 26, 2025 (TV, Digital)