OLX: The fixer

Logline:

The film opens with the high-tension atmosphere of a classic western, framing a simple domestic task as a dramatic showdown. When a husband's DIY attempt ends in humorous disaster, his wife presents a modern, elegant solution, proving that the right help is just a tap away.

Description:

This piece immediately captivates with its clever genre play. It builds the suspense of a high-noon duel, complete with intense close-ups and a determined protagonist, only to reveal the challenge is not a gunfight, but hanging a curtain rod. The comedic reversal is both swift and charmingly executed when the husband's misplaced confidence brings the wall crumbling down. His deadpan delivery of the line, "The wall couldn't handle my vibe," is a highlight.

The narrative shifts seamlessly from problem to solution. The wife's calm interjection, "Arman, maybe OLX?," introduces the app as the hero of the story. The visual of her effortlessly scrolling through a gallery of professional handymen provides a satisfying and modern resolution. The film cleverly communicates its core message — that OLX is the go-to platform for not just goods, but for skilled services that can save the day. It’s a witty and relatable story that transforms a domestic mishap into a testament to modern convenience.

Campaign period - 01/07/2025 - 31/08/2025