Sreda. Visual Identity Refresh for Design Festival

"Sreda" is a unique festival that is one of the most significant events for the professional design community.

This festival has become the first platform for discovering new names of designers and agencies. “Sreda” was the first one that offered a fresh perspective on design, allowing designers to explore new ideas. And to find something new, you need to take a wide-open look.

Therefore, the point for forming the design concept was a look through a wide-angle lens that allows us to see more than what is visible at first glance. It opens a space with an almost infinite perspective, that includes agencies, jury members, submitted works, and awards.

A new visual style has been created to maintain the mission and goals of the festival: "to improve the visual environment around us”.