The aim of that cozy ad was to show how comfortable being the Yandex taxi driver can be. Slow camera movements, close ups of comfy cloth textures, the feeling in one’s element with the road, calm colors - everything in that video is dedicated to show the advantages.
At the same time, the video is quite high-tech beneath the scenes - auto platform, techno crane, lots of different lenses - all that modern technical stuff was used to make the right atmosphere in the frame.
01 May 2025 ( TV & Digital — Russia )