White Square 2025

White Square — международный фестиваль креативности, охватывающий весь спектр индустрии коммуникаций. Цель фестиваля — продвигать креатив, поддерживать смелые идеи и инновационные решения, которые двигают рекламную индустрию вперёд, а также объединять профессионалов из разных стран. Организатором фестиваля является Ассоциация Коммуникационных и Маркетинговых Агентств, которая является официальным представителем Беларуси в международной ассоциации EACA. Миссия White Square — создать платформу для совместного развития, где рекламодатели и маркетологи могут открыто строить будущее брендов.

НоминацияНаградаКомпанияКейс
Grand PrixGrand PrixHotel La Argentina
B1 Creation of New Brand IdentityGoldBreadbery. Из муки и грёз
B1 Creation of New Brand IdentityGoldUtopia Orchestra
B3 Promotional Printed MaterialsGoldVisible bag
B4 Promotional Item DesignGoldBuscape
B6 Design-driven EffectivenessGoldthe SAG level
B7 Design CraftGoldBreadbery. Из муки и грёз
B7 Design CraftGoldUtopia Orchestra
C4 Use of Events & StuntsGoldHotel La Argentina
C9 Real-time ResponseGoldFlooded Room
CS1 Food & DrinkGoldExtra Finger Lickin' Good
CS10 Media / EntertainmentGoldHotel La Argentina
E1 Short-term Creative EffectivenessGoldFrom mother-in-law to daughter-in-law, with love
F2 OnlineGoldThe Boy & The Octopus
F2 OnlineGoldUncle KFC's Rice Bowl
F4 Pre-rollsGoldIt Must Be Sting
FS10 Media / EntertainmentGoldThe Boy & The Octopus
FS3 Consumer DurablesGoldGambol - Dare to Step
G5 Activation by location / Voice activationGoldName This Oreo
J1 DirectionGoldThe Boy & The Octopus
J3 Art DirectionGoldТочка. Меняй работу
J8 Visual effectsGoldTecate Eagle
K9 Collaboration of BrandsGoldHotel La Argentina
L2 Print&OutdoorGoldFlooded Room
L4 Branded ContentGoldBill Kill
L5 Use of Humor in AdvertisingGoldSabina Braless
L6 Communication DesignGoldMūl Secrets – Deep Rooted Wellness
L7 Packaging DesignGoldBottle development and packaging design for premium Kazakhstani vodka Kerbez
M2 Low Budget CampaignGoldLIKEA
MA2 PRGoldPeru meets their champion
MA3 DirectGoldWhen the dream comes true
MD4 Social & Influencer CampaignGoldАвито х Фонд «Обнаженные сердца» : Человек дождя
MK1 Omni-channel CampaignGoldMake us better
MK2 Brand Launch / Re-launch CampaignGoldРебрендинг по другим правилам: из Tele2 в T2
N1 Visual branded contentGoldHotel La Argentina
N4 Branded eventsGoldMountennis
N5 Brand experienceGoldTaoTao’s Story
O1 BillboardsGoldExtra Finger Lickin' Good
O2 PostersGoldFlooded Room
O4 AmbientGoldThe Chola Speaks
OS11 Outdoor for non-profit / charityGoldUNICEF Unlockers
P2 PublicationsGoldRed dragon's power.
S1 Health & SafetyGoldRED DAY OFF
S3 Gender EqualityGoldHarpic Loocator #BeFreeToPee
S4 Social ProjectsGoldPICALENGUAS
SN5 ProsperityGoldFootball field of opportunities
SN6 Other ProjectsGoldBlack Pet Friday
U2 Audio PlatformsGoldThe Ordinary Life Hearing Test
U5 EventsGoldMountennis
U9 Non-profit/CharityGoldUNICEF Unlockers
V11 Non-profit / charityGoldThe Ordinary Life Hearing Test
V11 Non-profit / charityGoldDaily Hate
V5 EventsGoldMountennis
W1 Excellence in Media Insights & StrategyGoldDiabetes hijacks ads
X1 Packaging of foodstuffsGoldBottle development and packaging design for premium Kazakhstani vodka Kerbez
Z1 Excellence in Radio & AudioGoldThe Ordinary Life Hearing Test
A1 Channel / MediumSilverThe Noise Reducing Wind Chime
A1 Channel / MediumSilverLive Again
A11 Non-profit / charitySilverThe Street of Life
A2 Brand ExperienceSilverPICALENGUAS
A5 StrategySilverFrom mother-in-law to daughter-in-law, with love
B1 Creation of New Brand IdentitySilverКинешма купеческая. Гулять так гулять!
B1 Creation of New Brand IdentitySilverVictoria de Rocco
B2 Rebrand / Refresh of an Еxisting BrandSilverРебрендинг одного из главных музеев страны
B2 Rebrand / Refresh of an Еxisting BrandSilverКаменный век 2.0
B3 Promotional Printed MaterialsSilverRed dragon's power.
B6 Design-driven EffectivenessSilverRajadamnern Immersive Muay Thai Experience
B6 Design-driven EffectivenessSilverShinagawa: reshaping the future of refractories
BD1 RetailSilverthe SAG level
BD2 Points of Sale, Consumer TouchpointsSilverVisible bag
C2 Digital & SocialSilverTrigger Mug
C5 Data & StrategySilverScammer Pages
D12 Non-profit / charitySilverУрони игрушку
D5 Digital CampaignSilverAI or Real?
D8 Use of Artificial IntelligenceSilverFlooded Room
E4 Breakthrough on a BudgetSilverCheers, Deivid
E4 Breakthrough on a BudgetSilverLIKEA
F1 TV / ScreensSilverTecate Eagle
F1 TV / ScreensSilverLive a life!
F2 OnlineSilverGUN, Manizha & Voskhod for Peace
FS2 Other FMCGSilverSabina Braless
FS4 AutomotiveSilverNaughty List
FS7 Consumer Service & B2BSilverMinimizing Your Frustration
FS7 Consumer Service & B2BSilverGUN, Manizha & Voskhod for Peace
G5 Activation by location / Voice activationSilverGambol - Dare to Step
H3 Digital & SocialSilverAI or Real?
I1 InnovationsSilverMotorola Deep Connect
J2 ScriptSilverDo you think it is normal to destroy what's yours?
J3 Art DirectionSilverImperfect manifesto
J4 CinematographySilverТочка. Меняй работу
J5 EditingSilverGreat works of art
J6 Use of Music & Sound DesignSilverНаш, как все мы
J6 Use of Music & Sound DesignSilverTATE - Симфония гостеприимства
J7 AnimationSilverПланета, непригодная для жизни
J8 Visual effectsSilverТочка. Меняй работу
K6 Breakthrough on a BudgetSilverLIKEA
K8 Creative StrategySilverDiabetes hijacks ads
L1 FilmSilverThe Boy & The Octopus
L1 FilmSilverLaundry Feelings
L2 Print&OutdoorSilverExtra Finger Lickin' Good
L4 Branded ContentSilverНевкусный свет
L5 Use of Humor in AdvertisingSilverGambol - Dare to Step
L6 Communication DesignSilverShinagawa: reshaping the future of refractories
L7 Packaging DesignSilverPowerful Numbers
M4 Non-profit / charitySilverThe Street of Life
MA1 Brand Experience & ActivationSilverLive Again
MA2 PRSilverHotel La Argentina
MA3 DirectSilverLIKEA
MD2 Mobile ToolsSilverScammer Pages
MD3 Digital & Mobile CampaignSilverAnti-Stress Smile
MD4 Social & Influencer CampaignSilverУпаковка профессий
MD4 Social & Influencer CampaignSilverPostor - как звучит креатив?
MK2 Brand Launch / Re-launch CampaignSilverРебрендинг Яндекс Go: от такси к супераппу
MK3 Brand Loyalty CampaignSilver10 Years: Rakhmet from the CEO
MK5 SelfpromoSilverНовогодний диктант-поздравление от «Родной Речи»
MK6 Creative StrategySilverJUST LIKE YOU
N1 Visual branded contentSilverGUN, Manizha & Voskhod for Peace
N3 Interactive branded contentSilverSchool of Survival
N3 Interactive branded contentSilverHarpic Loocator #BeFreeToPee
O3 Digital screensSilverSolar boards
O4 AmbientSilverThe Seasoning of Change
O6 Live Advertising & EventsSilverNonna Spies
OS1 Food & DrinkSilverНаличники во «Вкусно — и точка»
OS6 Retail, e-commerceSilverVisible bag
OS9 Real estate services and developmentSilverSolar boards
PS2 Other FMCGSilverRed dragon's power.
S1 Health & SafetySilverInvisible Child
S2 EnvironmentSilverLet's trade notebooks
S3 Gender EqualitySilverReversed Roles
S4 Social ProjectsSilverКак бы кто ни говорил
S5 ProsperitySilverFRANCESCA CACCINI
SI3 Real-time ResponseSilverCheers, Deivid
SN1 Health & SafetySilverThe Street of Life
SN1 Health & SafetySilverThe Seasoning of Change
SN4 Social ProjectsSilverUNICEF Unlockers
T1 Data-enhanced CreativitySilverKNOCK TURN
T3 Data storytellingSilverScammer Pages
U3 Print/OutdoorSilverSolar boards
U4 Ambient MediaSilverVisible bag
U7 Social PlatformsSilverLive Again
U9 Non-profit/CharitySilverThe Ordinary Life Hearing Test
U9 Non-profit/CharitySilverThe Seasoning of Change
V3 Print / OutdoorSilverExtra Finger Lickin' Good
V4 Ambient MediaSilverEmergency SIM
V6 Digital PlatformsSilverLive Again
V8 Social Platforms & InfluencersSilverLIKEA
W1 Excellence in Media Insights & StrategySilverRed dragon's power.
W2 Excellence in Media PlanningSilverКруговорот детских вещей от Huggies и Авито
W2 Excellence in Media PlanningSilverRed dragon's power.
X1 Packaging of foodstuffsSilverConilon Challenge. A limited set of drip coffee.
Y1 TypographySilverКаменный век 2.0
Y2 Art DirectionSilverНаличники во «Вкусно — и точка»
A10 Breakthrough on a BudgetBronzePeru meets their champion
A2 Brand ExperienceBronzeThe Advanced Protector
A3 Technology & TouchpointsBronzeHarpic Loocator #BeFreeToPee
A4 Consumer EngagementBronzeСбывашки
A6 CampaignBronzeКак Бруснику рекламировал главный конкурент
B1 Creation of New Brand IdentityBronzeShinagawa: reshaping the future of refractories
B1 Creation of New Brand IdentityBronzeNEW TASHKENT
B2 Rebrand / Refresh of an Еxisting BrandBronzesilver mercury: из фестиваля в экосистему
B4 Promotional Item DesignBronzeTypeface pairing
B4 Promotional Item DesignBronzeСумка с предсказанием
B7 Design CraftBronzeCartOfFun – сюрреалистичная картошка
B7 Design CraftBronzePechorin
C1 PR Practices & TechnicsBronzeExplore Your Breast
C12 Non-profit / charityBronzeThe Suicide Note That Saved Lives.
C2 Digital & SocialBronzeThe Lost Сomment
C2 Digital & SocialBronzeFRANCESCA CACCINI
C4 Use of Events & StuntsBronzeMountennis
C8 Sponsorship & Brand PartnershipBronzePeru meets their champion
CS9 Real estate services and developmentBronzeКак Бруснику рекламировал главный конкурент
CT1 Product InnovationBronzeShinagawa: reshaping the future of refractories
CT1 Product InnovationBronzeManamá: The first sand brand with a soul.
CT2 Business TransformationBronzeRajadamnern Immersive Muay Thai Experience
CT3 Customer ExperienceBronzeAlfa kassa with voice control
D12 Non-profit / charityBronzeПланета, непригодная для жизни
D5 Digital CampaignBronzeThe Lost Сomment
D6 Native AdvertisingBronzeNot scary bloody stories.
D9 From Online to Offline ProjectsBronzeКак Бруснику рекламировал главный конкурент
D9 From Online to Offline ProjectsBronzeFRANCESCA CACCINI
E1 Short-term Creative EffectivenessBronzeКак Бруснику рекламировал главный конкурент
E1 Short-term Creative EffectivenessBronzeПятёрочка & Atomic Heart
E3 Brand Launch/re-launch CampaignBronzeJUST LIKE YOU
F1 TV / ScreensBronzeLaundry Feelings
F1 TV / ScreensBronzeTHE HUNGRY LLAMA
F2 OnlineBronzeБрусника. Новый год в новой квартире
F2 OnlineBronzeFUEL HATERS
F4 Pre-rollsBronzeDiabetes hijacks ads
FS11 Film for non-profit / charityBronzeПланета, непригодная для жизни
FS11 Film for non-profit / charityBronzeDo you think it is normal to destroy what's yours?
FS3 Consumer DurablesBronzeLaundry Feelings
FS9 Real estate services and developmentBronzeБрусника. Новый год в новой квартире
FS9 Real estate services and developmentBronzeLive a life!
G2 AppsBronzeHarpic Loocator #BeFreeToPee
G5 Activation by location / Voice activationBronzeLive Again
H1 ChannelsBronzeThe Advanced Protector
H1 ChannelsBronzeНевкусный свет
H3 Digital & SocialBronzeSchool of Survival
H3 Digital & SocialBronzeLIKEA
H5 CampaignBronzeКак Бруснику рекламировал главный конкурент
H5 CampaignBronzeThe Meaning of Benz
H6 Breakthrough on a BudgetBronzeНевкусный свет
H6 Breakthrough on a BudgetBronzePrevention Unboxer
H7 Non-profit / charityBronzeThe Seasoning of Change
H7 Non-profit / charityBronzeUNICEF Unlockers
I1 InnovationsBronzePICALENGUAS
J1 DirectionBronzeNaughty List
J1 DirectionBronzeTATE - Симфония гостеприимства
J1 DirectionBronzeТочка. Меняй работу
J2 ScriptBronzeGUN, Manizha & Voskhod for Peace
J3 Art DirectionBronzeНаш, как все мы
J3 Art DirectionBronzeTHE HUNGRY LLAMA
J4 CinematographyBronzeLaundry Feelings
J5 EditingBronzeImperfect manifesto
J5 EditingBronzeMake us better
J7 AnimationBronzePrivet from Mars! Birchpunk in Tanks Blitz
J8 Visual effectsBronzeNew Year: The Snowman’s Adventure
K1 Omni-channel CampaignBronzeDiabetes hijacks ads
K2 Digital CampaignBronzeThe Lost Сomment
K3 Social & Influencer CampaignBronzeHardcore not ded
K3 Social & Influencer CampaignBronzeReversed Roles
K7 SelfpromoBronzeCider Depressider
K7 SelfpromoBronzePLATES WITH CHARACTER
K9 Collaboration of BrandsBronzeПятёрочка & Atomic Heart
L1 FilmBronzeSabina Braless
L2 Print&OutdoorBronzeThe Noise Reducing Wind Chime
L3 Radio&AudioBronzeКак кампанию превратить в молодежное движение
L4 Branded ContentBronzeОсобенности национального бездорожья
L4 Branded ContentBronzeRed dragon's power.
L6 Communication DesignBronzeКинешма купеческая. Гулять так гулять!
L6 Communication DesignBronze'Enjoy Your Discoveries’ Calendar
M1 Integrated CampaignBronzeАвито Работа: Твой опыт в жизни тоже считается
M1 Integrated CampaignBronzeКак Бруснику рекламировал главный конкурент
M4 Non-profit / charityBronzeInvisible Child
MA1 Brand Experience & ActivationBronzeFrom shame to stage: Standing up for women's health
MA1 Brand Experience & ActivationBronzeNowruz. The holidays start with a ride
MA3 DirectBronzeСбывашки
MD4 Social & Influencer CampaignBronzeHardcore not ded
MD4 Social & Influencer CampaignBronzeReversed Roles
MK1 Omni-channel CampaignBronze“It all starts with L” Advertising Campaign
MK3 Brand Loyalty CampaignBronzePattern like a russian
MK4 Breakthrough on a BudgetBronzeCheerful kvass
MK4 Breakthrough on a BudgetBronzeHip Hop World Championship 2024
MK7 Collaboration of BrandsBronzeПятёрочка & Atomic Heart
N1 Visual branded contentBronzeHardcore not ded
N1 Visual branded contentBronzeFUEL HATERS
N2 Audio branded contentBronzeБизнес звучит
N5 Brand experienceBronzeThe Advanced Protector
N5 Brand experienceBronzeНевкусный свет
N7 Non-profit / charityBronzeMake Every Run Able
O3 Digital screensBronzePlayable Billboard
O4 AmbientBronzeVisible bag
O4 AmbientBronzeThe Noise Reducing Wind Chime
O4 AmbientBronzeНаличники во «Вкусно — и точка»
P1 PrintBronzeTyphoon
P1 PrintBronzeExplore Your Breast
PD2 Lifestyle, Fashion, Leisure, SportsBronzeКонцептуальная коллекция мерча Trudies для трудоголиков
PD2 Lifestyle, Fashion, Leisure, SportsBronzeAlfa fashion
PD3 Gadgets, Computer EquipmentBronzeVOICA: Inclusive design you can feel
R1 Radio & StreamingBronzeБизнес звучит
R1 Radio & StreamingBronzeThe voice of the city
S1 Health & SafetyBronzeExplore Your Breast
S1 Health & SafetyBronzeThe premiere of Spiking
S2 EnvironmentBronzeLay's Eco Project "Pack for pumping"
S4 Social ProjectsBronzeBuscape
S6 Other ProjectsBronzeGUN, Manizha & Voskhod for Peace
SI1 Social CampaignsBronzeLIKEA
SI1 Social CampaignsBronzeThe Lost Сomment
SI2 Co-creation & Users Generated ContentBronzeNot scary bloody stories.
SI7 Non-profit/CharityBronzeThe Ordinary Life Hearing Test
SN4 Social ProjectsBronzeDo you think it is normal to destroy what's yours?
T5 Social Data & InsightBronzeNot scary bloody stories.
U1 TV & Other screensBronzeTHE EXPERTS
U4 Ambient MediaBronzePeru meets their champion
U8 Use of Channel IntegrationBronzeКак Бруснику рекламировал главный конкурент
V11 Non-profit / charityBronzeFootball field of opportunities
V3 Print / OutdoorBronzeRed dragon's power.
V4 Ambient MediaBronzeVisible bag
V5 EventsBronzeFrom shame to stage: Standing up for women's health
X1 Packaging of foodstuffsBronzeCartOfFun – сюрреалистичная картошка
X1 Packaging of foodstuffsBronzeЛегенды Полярного круга
Y2 Art DirectionBronzeКаменный век 2.0
Y3 IllustrationBronzeКаменный век 2.0
Y4 PhotographyBronzeAsk Search with Neuro
A4 Consumer EngagementShortТурнир билайна LOVE CUP
A6 CampaignShortПромо кампания "Дикси Дино"
A8 Retail Promotions & CompetitionsShortПромо кампания "Дикси Дино"
B1 Creation of New Brand IdentityShortIdentity for Saratovskaya confectionery factory
B2 Rebrand / Refresh of an Еxisting BrandShortthe SAG level
B4 Promotional Item DesignShortНаука – это модно. СИБУР и Олово переосмыслили облик современного ученого.
BD1 RetailShortНаличники во «Вкусно — и точка»
BD3 In-store DesignShortRajadamnern Immersive Muay Thai Experience
C12 Non-profit / charityShortFootball field of opportunities
C3 InfluencerShortBill Kill
CS4 AutomotiveShortExplore Your Breast
CS7 Consumer Service & B2BShortBill Kill
D1 WebsitesShortThe Foreign Crossword
D2 Interactive projectsShortCome to the trees!
D3 Pre-rollsShortDiabetes hijacks ads
E2 Long-term Creative EffectivenessShortХватамба
F1 TV / ScreensShortNew Year: The Snowman’s Adventure
F2 OnlineShortMake us better
FS1 Food & DrinkShortTHE ORIGINAL
H6 Breakthrough on a BudgetShortСбывашки
J1 DirectionShortLaundry Feelings
J2 ScriptShortТочка. Меняй работу
J3 Art DirectionShortLaundry Feelings
J4 CinematographyShortWEY имидж
J4 CinematographyShortО рыбе
J6 Use of Music & Sound DesignShortLaundry Feelings
K1 Omni-channel CampaignShortPerfect timing
K3 Social & Influencer CampaignShortСерьезные отношения с турецкими сериалами
K5 Brand Loyalty CampaignShortFrom Kazakhstanis to Kazakhstanis
M1 Integrated CampaignShortGarage of Our Time
M2 Low Budget CampaignShortCheerful kvass
MA4 Use of MediaShortЦифровая трансформация: как ФСК изменил правила игры для ТВ
MD4 Social & Influencer CampaignShortSKY Tok
N4 Branded eventsShortFrom shame to stage: Standing up for women's health
O4 AmbientShortEmergency SIM
O5 TransitShortPassage of the Dead
OS11 Outdoor for non-profit / charityShortThe Seasoning of Change
PD2 Lifestyle, Fashion, Leisure, SportsShortКоллекция бизнес-подарков для бренда фарфора Farforite «Солнечный круг»
PS11 Print for non-profit / charityShortThe Suicide Note That Saved Lives.
S1 Health & SafetyShortVisible bag
SI4 Influencer CampaignShortThe Greatness Gateway Grip
V10 Branded contentShortМультвселенная бренда «Союзмультфильм» в Roblox
V4 Ambient MediaShortPeru meets their champion
X2 Packaging of non-food productsShortMad One
Z1 Excellence in Radio & AudioShortThe DoggoSongs by Alice
BELARUSIAN AGENCY OF THE FESTIVALBELARUSIAN AGENCY OF THE FESTIVALPG
BEST OF BRANDING CONTESTBEST OF BRANDING CONTESTVisible bag
BEST OF CRAFT CONTESTBEST OF CRAFT CONTESTThe Boy & The Octopus
BEST OF CREATIVE CONTESTBEST OF CREATIVE CONTESTHotel La Argentina
BEST OF DIGITAL CONTESTBEST OF DIGITAL CONTESTName This Oreo
BEST OF MARKETING SERVICES CONTESTBEST OF MARKETING SERVICES CONTESTHotel La Argentina
BEST OF MASS MEDIA CONTESTBEST OF MASS MEDIA CONTESTPeru meets their champion
BEST OF MEDIA CONTESTBEST OF MEDIA CONTESTThe Ordinary Life Hearing Test
SPECIAL PRIZE FOR IMPACT FROM MARKETING&DIGITAL JURYSPECIAL PRIZE FOR IMPACT FROM MARKETING&DIGITAL JURYThe Street of Life
SPECIAL PRIZE FROM CREATIVE JURYSPECIAL PRIZE FROM CREATIVE JURYUncle KFC's Rice Bowl
SPECIAL PRIZE FROM MASS MEDIA JURYSPECIAL PRIZE FROM MASS MEDIA JURYRED DAY OFF
THE AGENCY OF THE FESTIVALTHE AGENCY OF THE FESTIVALВосход
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