White Square 2025
White Square — международный фестиваль креативности, охватывающий весь спектр индустрии коммуникаций. Цель фестиваля — продвигать креатив, поддерживать смелые идеи и инновационные решения, которые двигают рекламную индустрию вперёд, а также объединять профессионалов из разных стран. Организатором фестиваля является Ассоциация Коммуникационных и Маркетинговых Агентств, которая является официальным представителем Беларуси в международной ассоциации EACA. Миссия White Square — создать платформу для совместного развития, где рекламодатели и маркетологи могут открыто строить будущее брендов.
| Номинаций | Учитывается в рейтинге | 170 |
| Емкость | Наград | 510 + 1 |
| Работ | Получивших награду | 137 |
| Компаний | Награжденных | 104 |
| Наград | Врученных | 283 |
| Наград | На одну номинацию | 1.66 |
| Наград | На одну компанию | 2.72 |
Категории рейтинга
Значимость фестиваля в разрезе категорий рейтинга
Строится на суммарном количестве баллов, которые фестиваль может принести в каждый рейтинг. Учитывается вес фестивалей, количество номинаций и количество металлических наград. Актуальные значения весов фестивалей и наград смотрите в Таблице весов
Эффективность | Стратегия | Технологии и инновации | Медиа | Креативность | Брендинг | Диджитал | Маркетинговые услуги | Крафт | PR | |
|---|---|---|---|---|---|---|---|---|---|---|
White Square 2025 | 6% | 14% | 20% | 20% | 43% | 18% | 31% | 22% | 14% | 19% |
Bema! 2025 | — | 2% | 5% | — | — | — | 1% | 18% | 2% | — |
НПБК. Эффективность 2025 | 11% | 6% | 7% | 2% | — | 2% | 1% | 2% | — | — |
Серебряный Лучник национальный 2025 | — | — | — | — | — | — | — | 1% | — | 25% |
E+ 2025 | 66% | 6% | 23% | 4% | — | 2% | 2% | 2% | — | — |
Silver Mercury 2025 | 3% | 35% | — | 11% | 11% | 29% | 13% | 40% | 3% | 28% |
G8 2025 | — | — | 5% | — | 3% | 5% | 2% | 1% | 9% | — |
Proba Awards 2025 | — | — | 1% | — | 1% | — | 1% | 1% | — | 11% |
Jolbors International 2025 | 3% | 10% | 4% | 5% | 5% | 5% | 6% | 3% | 8% | 5% |
Big Picture 2025 | — | — | — | — | — | — | — | — | 34% | — |
ADCR Awards 2025 | — | 2% | 5% | 1% | 7% | 4% | 3% | 2% | 8% | 2% |
TAF! 2025 | 7% | 4% | — | 3% | 3% | 3% | 2% | — | 1% | 5% |
МИКС Россия 2025 | 2% | 10% | 27% | 1% | — | — | 17% | — | 11% | — |
Red Apple 2025 | 5% | 16% | 8% | 57% | 28% | 19% | 24% | 12% | 7% | 9% |
Среда 2025 | — | — | 2% | — | 2% | 15% | 3% | 2% | 8% | — |
Большая рыба 2025 | — | — | — | — | 2% | 3% | 1% | 1% | — | — |
Media index
Медиаиндексы фестивалей — интегральные показатели, отражающие объём и значимость присутствия фестивалей в информационном пространстве.
Данные предоставлены компанией «Медиалогия» на основе анализа упоминаний в СМИ и соцмедиа, а также оценки их влияния и заметности. Для сравнимости показатели нормализованы и объединены с учётом весов: 0,7 — СМИ, 0,3 — соцмедиа.
Итогом стали два индекса: Индекс упоминаемости и Индекс медийной значимости.
- Индекс упоминаемости — отражает общий объём упоминаний фестиваля в СМИ и социальных медиа.
- Индекс медийной значимости — показывает уровень влияния и заметности фестиваля в информационном поле.
| Упоминаний в СМИ | Заметность в СМИ | Упоминаний в соц. Сетях | СМ-Индекс | Индекс упоминаемости | Индекс медийной значимости | |
|---|---|---|---|---|---|---|
White Square 2025 | 175 | 21,53 | 762 | 22 282 | 3,76 | 3,43 |
Bema! 2025 | 502 | 36,27 | 3 029 | 86 994 | 12,83 | 11,67 |
НПБК. Эффективность 2025 | 192 | 25,81 | 1 967 | 46 186 | 6,05 | 6,21 |
Серебряный Лучник национальный 2025 | 6 842 | 491,66 | 13 390 | 204 360 | 88,08 | 98,9 |
E+ 2025 | 365 | 37,69 | 1 918 | 57 622 | 8,83 | 7,87 |
Silver Mercury 2025 | 5 431 | 463,61 | 13 902 | 339 097 | 85,56 | 85,56 |
G8 2025 | 248 | 28,92 | 2 684 | 158 662 | 16,57 | 8,33 |
Proba Awards 2025 | 831 | 85,58 | 2 555 | 85 796 | 16,09 | 14,02 |
Jolbors International 2025 | 52 | 5,29 | 492 | 28 668 | 3,07 | 1,59 |
Big Picture 2025 | 46 | 7,17 | 381 | 21 957 | 2,41 | 1,29 |
ADCR Awards 2025 | 264 | 23,54 | 1 094 | 36 134 | 5,9 | 5,06 |
TAF! 2025 | 41 | 6,47 | 1 151 | 40 177 | 3,97 | 2,9 |
МИКС Россия 2025 | 213 | 32,57 | 442 | 10 368 | 3,1 | 3,13 |
Red Apple 2025 | 877 | 147,68 | 2 505 | 69 691 | 15,14 | 14,38 |
Среда 2025 | 165 | 18,71 | 2 386 | 91 661 | 9,8 | 6,84 |
Большая рыба 2025 | 430 | 40,01 | 1 371 | 20 687 | 7,53 | 6,84 |
Масштаб и условия участия
Система награждения
Показатель отражает подход фестиваля к распределению наград внутри номинаций. Если количество призовых мест ограничено (например, в одной номинации возможна только одна награда или фиксированное число призов), система считается строгой. В противном случае — система считается гибкой.
Доля зарубежных экспертов
Процент членов жюри, представляющих компании или офисы компаний, осуществляющие деятельность за пределами страны проведения фестиваля.
Стоимость подачи заявки
Максимальная стоимость подачи одной заявки без учёта скидок и НДС. Для зарубежных фестивалей стоимость приведена в рублях по среднегодовому курсу за 2025 год.
| Система отбора наград | Пул экспертов | Доля зарубежных экспертов | Всего номинаций | Призовых мест | Стоимость заявки (руб) | |
|---|---|---|---|---|---|---|
White Square 2025 | Гибкая | 116 | 96% | 170 | 283 | 43 760 |
Bema! 2025 | Строгая | 165 | — | 59 | 178 | 40 000 |
НПБК. Эффективность 2025 | Гибкая | 149 | — | 27 | 88 | 115 000 |
Серебряный Лучник национальный 2025 | Строгая | 139 | — | 18 | 18 | 79 900 |
E+ 2025 | Гибкая | 412 | — | 65 | 140 | 150 000 |
Silver Mercury 2025 | Гибкая | 888 | 4% | 151 | 427 | 93 500 |
G8 2025 | Гибкая | 63 | 5% | 46 | 108 | 20 000 |
Proba Awards 2025 | Строгая | 72 | 1% | 19 | 19 | 90 000 |
Jolbors International 2025 | Гибкая | 19 | 95% | 38 | 47 | 18 341 |
Big Picture 2025 | Гибкая | 52 | — | 37 | 58 | 26 400 |
ADCR Awards 2025 | Гибкая | 35 | — | 52 | 91 | 38 000 |
TAF! 2025 | Гибкая | 124 | 28% | 31 | 61 | 15 006 |
МИКС Россия 2025 | Гибкая | 74 | — | 48 | 114 | 50 000 |
Red Apple 2025 | Гибкая | 75 | 71% | 159 | 204 | 60 000 |
Среда 2025 | Гибкая | 44 | 9% | 49 | 152 | 19 700 |
Большая рыба 2025 | Строгая | 145 | 1% | 7 | 21 | 0 |
География победителей
Отражает долю победителей фестиваля по регионам
| Россия | СНГ и Центральная Азия | Азия и Ближний Восток | Европа | Остальной мир | |
|---|---|---|---|---|---|
White Square 2025 | 40% | 14% | 23% | 14% | 11% |
Bema! 2025 | 94% | 6% | 1% | — | — |
НПБК. Эффективность 2025 | 100% | — | — | — | — |
Серебряный Лучник национальный 2025 | 100% | — | — | — | — |
E+ 2025 | 100% | — | — | — | — |
Silver Mercury 2025 | 99% | 1% | — | — | — |
G8 2025 | 100% | — | — | — | — |
Proba Awards 2025 | 100% | — | — | — | — |
Jolbors International 2025 | 41% | 55% | — | 5% | — |
Big Picture 2025 | 95% | — | 5% | — | — |
ADCR Awards 2025 | 100% | — | — | — | — |
TAF! 2025 | 33% | 65% | — | 2% | — |
МИКС Россия 2025 | 100% | — | — | — | — |
Red Apple 2025 | 94% | 4% | 1% | — | 2% |
Среда 2025 | 99% | 1% | — | — | — |
Большая рыба 2025 | 100% | — | — | — | — |
Всего наград
Суммарное количество наград, включая номинации, не учитываемые в рейтинге
| Награда | Выдано | Компаний | Работ |
|---|---|---|---|
| Grand Prix | 1 | 1 | 1 |
| Gold | 55 | 39 | 35 |
| Silver | 96 | 67 | 56 |
| Bronze | 132 | 87 | 68 |
| Short | 45 | 41 | 33 |
| BELARUSIAN AGENCY OF THE FESTIVAL | 1 | 1 | 1 |
| BEST OF BRANDING CONTEST | 1 | 1 | 1 |
| BEST OF CRAFT CONTEST | 1 | 1 | 1 |
| BEST OF CREATIVE CONTEST | 1 | 1 | 1 |
| BEST OF DIGITAL CONTEST | 1 | 1 | 1 |
| BEST OF MARKETING SERVICES CONTEST | 1 | 1 | 1 |
| BEST OF MASS MEDIA CONTEST | 1 | 1 | 1 |
| BEST OF MEDIA CONTEST | 1 | 1 | 1 |
| SPECIAL PRIZE FOR IMPACT FROM MARKETING&DIGITAL JURY | 1 | 1 | 1 |
| SPECIAL PRIZE FROM CREATIVE JURY | 1 | 1 | 1 |
| SPECIAL PRIZE FROM MASS MEDIA JURY | 1 | 1 | 1 |
| THE AGENCY OF THE FESTIVAL | 1 | 1 | 1 |
Результаты фестиваля
| Номинация | Награда | Компания | Кейс |
|---|---|---|---|
| Grand Prix | Grand Prix | Hotel La Argentina | |
| B1 Creation of New Brand Identity | Gold | Breadbery. Из муки и грёз | |
| B1 Creation of New Brand Identity | Gold | Utopia Orchestra | |
| B3 Promotional Printed Materials | Gold | Visible bag | |
| B4 Promotional Item Design | Gold | Buscape | |
| B6 Design-driven Effectiveness | Gold | the SAG level | |
| B7 Design Craft | Gold | Breadbery. Из муки и грёз | |
| B7 Design Craft | Gold | Utopia Orchestra | |
| C4 Use of Events & Stunts | Gold | Hotel La Argentina | |
| C9 Real-time Response | Gold | Flooded Room | |
| CS1 Food & Drink | Gold | Extra Finger Lickin' Good | |
| CS10 Media / Entertainment | Gold | Hotel La Argentina | |
| E1 Short-term Creative Effectiveness | Gold | From mother-in-law to daughter-in-law, with love | |
| F2 Online | Gold | The Boy & The Octopus | |
| F2 Online | Gold | Uncle KFC's Rice Bowl | |
| F4 Pre-rolls | Gold | It Must Be Sting | |
| FS10 Media / Entertainment | Gold | The Boy & The Octopus | |
| FS3 Consumer Durables | Gold | Gambol - Dare to Step | |
| G5 Activation by location / Voice activation | Gold | Name This Oreo | |
| J1 Direction | Gold | The Boy & The Octopus | |
| J3 Art Direction | Gold | Точка. Меняй работу | |
| J8 Visual effects | Gold | Tecate Eagle | |
| K9 Collaboration of Brands | Gold | Hotel La Argentina | |
| L2 Print&Outdoor | Gold | Flooded Room | |
| L4 Branded Content | Gold | Bill Kill | |
| L5 Use of Humor in Advertising | Gold | Sabina Braless | |
| L6 Communication Design | Gold | Mūl Secrets – Deep Rooted Wellness | |
| L7 Packaging Design | Gold | Bottle development and packaging design for premium Kazakhstani vodka Kerbez | |
| M2 Low Budget Campaign | Gold | LIKEA | |
| MA2 PR | Gold | Peru meets their champion | |
| MA3 Direct | Gold | When the dream comes true | |
| MD4 Social & Influencer Campaign | Gold | Авито х Фонд «Обнаженные сердца» : Человек дождя | |
| MK1 Omni-channel Campaign | Gold | Make us better | |
| MK2 Brand Launch / Re-launch Campaign | Gold | Ребрендинг по другим правилам: из Tele2 в T2 | |
| N1 Visual branded content | Gold | Hotel La Argentina | |
| N4 Branded events | Gold | Mountennis | |
| N5 Brand experience | Gold | TaoTao’s Story | |
| O1 Billboards | Gold | Extra Finger Lickin' Good | |
| O2 Posters | Gold | Flooded Room | |
| O4 Ambient | Gold | The Chola Speaks | |
| OS11 Outdoor for non-profit / charity | Gold | UNICEF Unlockers | |
| P2 Publications | Gold | Red dragon's power. | |
| S1 Health & Safety | Gold | RED DAY OFF | |
| S3 Gender Equality | Gold | Harpic Loocator #BeFreeToPee | |
| S4 Social Projects | Gold | PICALENGUAS | |
| SN5 Prosperity | Gold | Football field of opportunities | |
| SN6 Other Projects | Gold | Black Pet Friday | |
| U2 Audio Platforms | Gold | The Ordinary Life Hearing Test | |
| U5 Events | Gold | Mountennis | |
| U9 Non-profit/Charity | Gold | UNICEF Unlockers | |
| V11 Non-profit / charity | Gold | The Ordinary Life Hearing Test | |
| V11 Non-profit / charity | Gold | Daily Hate | |
| V5 Events | Gold | Mountennis | |
| W1 Excellence in Media Insights & Strategy | Gold | Diabetes hijacks ads | |
| X1 Packaging of foodstuffs | Gold | Bottle development and packaging design for premium Kazakhstani vodka Kerbez | |
| Z1 Excellence in Radio & Audio | Gold | The Ordinary Life Hearing Test | |
| A1 Channel / Medium | Silver | The Noise Reducing Wind Chime | |
| A1 Channel / Medium | Silver | Live Again | |
| A11 Non-profit / charity | Silver | The Street of Life | |
| A2 Brand Experience | Silver | PICALENGUAS | |
| A5 Strategy | Silver | From mother-in-law to daughter-in-law, with love | |
| B1 Creation of New Brand Identity | Silver | Кинешма купеческая. Гулять так гулять! | |
| B1 Creation of New Brand Identity | Silver | Victoria de Rocco | |
| B2 Rebrand / Refresh of an Еxisting Brand | Silver | Ребрендинг одного из главных музеев страны | |
| B2 Rebrand / Refresh of an Еxisting Brand | Silver | Каменный век 2.0 | |
| B3 Promotional Printed Materials | Silver | Red dragon's power. | |
| B6 Design-driven Effectiveness | Silver | Rajadamnern Immersive Muay Thai Experience | |
| B6 Design-driven Effectiveness | Silver | Shinagawa: reshaping the future of refractories | |
| BD1 Retail | Silver | the SAG level | |
| BD2 Points of Sale, Consumer Touchpoints | Silver | Visible bag | |
| C2 Digital & Social | Silver | Trigger Mug | |
| C5 Data & Strategy | Silver | Scammer Pages | |
| D12 Non-profit / charity | Silver | Урони игрушку | |
| D5 Digital Campaign | Silver | AI or Real? | |
| D8 Use of Artificial Intelligence | Silver | Flooded Room | |
| E4 Breakthrough on a Budget | Silver | Cheers, Deivid | |
| E4 Breakthrough on a Budget | Silver | LIKEA | |
| F1 TV / Screens | Silver | Tecate Eagle | |
| F1 TV / Screens | Silver | Live a life! | |
| F2 Online | Silver | GUN, Manizha & Voskhod for Peace | |
| FS2 Other FMCG | Silver | Sabina Braless | |
| FS4 Automotive | Silver | Naughty List | |
| FS7 Consumer Service & B2B | Silver | Minimizing Your Frustration | |
| FS7 Consumer Service & B2B | Silver | GUN, Manizha & Voskhod for Peace | |
| G5 Activation by location / Voice activation | Silver | Gambol - Dare to Step | |
| H3 Digital & Social | Silver | AI or Real? | |
| I1 Innovations | Silver | Motorola Deep Connect | |
| J2 Script | Silver | Do you think it is normal to destroy what's yours? | |
| J3 Art Direction | Silver | Imperfect manifesto | |
| J4 Cinematography | Silver | Точка. Меняй работу | |
| J5 Editing | Silver | Great works of art | |
| J6 Use of Music & Sound Design | Silver | Наш, как все мы | |
| J6 Use of Music & Sound Design | Silver | TATE - Симфония гостеприимства | |
| J7 Animation | Silver | Планета, непригодная для жизни | |
| J8 Visual effects | Silver | Точка. Меняй работу | |
| K6 Breakthrough on a Budget | Silver | LIKEA | |
| K8 Creative Strategy | Silver | Diabetes hijacks ads | |
| L1 Film | Silver | The Boy & The Octopus | |
| L1 Film | Silver | Laundry Feelings | |
| L2 Print&Outdoor | Silver | Extra Finger Lickin' Good | |
| L4 Branded Content | Silver | Невкусный свет | |
| L5 Use of Humor in Advertising | Silver | Gambol - Dare to Step | |
| L6 Communication Design | Silver | Shinagawa: reshaping the future of refractories | |
| L7 Packaging Design | Silver | Powerful Numbers | |
| M4 Non-profit / charity | Silver | The Street of Life | |
| MA1 Brand Experience & Activation | Silver | Live Again | |
| MA2 PR | Silver | Hotel La Argentina | |
| MA3 Direct | Silver | LIKEA | |
| MD2 Mobile Tools | Silver | Scammer Pages | |
| MD3 Digital & Mobile Campaign | Silver | Anti-Stress Smile | |
| MD4 Social & Influencer Campaign | Silver | Упаковка профессий | |
| MD4 Social & Influencer Campaign | Silver | Postor - как звучит креатив? | |
| MK2 Brand Launch / Re-launch Campaign | Silver | Ребрендинг Яндекс Go: от такси к супераппу | |
| MK3 Brand Loyalty Campaign | Silver | 10 Years: Rakhmet from the CEO | |
| MK5 Selfpromo | Silver | Новогодний диктант-поздравление от «Родной Речи» | |
| MK6 Creative Strategy | Silver | JUST LIKE YOU | |
| N1 Visual branded content | Silver | GUN, Manizha & Voskhod for Peace | |
| N3 Interactive branded content | Silver | School of Survival | |
| N3 Interactive branded content | Silver | Harpic Loocator #BeFreeToPee | |
| O3 Digital screens | Silver | Solar boards | |
| O4 Ambient | Silver | The Seasoning of Change | |
| O6 Live Advertising & Events | Silver | Nonna Spies | |
| OS1 Food & Drink | Silver | Наличники во «Вкусно — и точка» | |
| OS6 Retail, e-commerce | Silver | Visible bag | |
| OS9 Real estate services and development | Silver | Solar boards | |
| PS2 Other FMCG | Silver | Red dragon's power. | |
| S1 Health & Safety | Silver | Invisible Child | |
| S2 Environment | Silver | Let's trade notebooks | |
| S3 Gender Equality | Silver | Reversed Roles | |
| S4 Social Projects | Silver | Как бы кто ни говорил | |
| S5 Prosperity | Silver | FRANCESCA CACCINI | |
| SI3 Real-time Response | Silver | Cheers, Deivid | |
| SN1 Health & Safety | Silver | The Street of Life | |
| SN1 Health & Safety | Silver | The Seasoning of Change | |
| SN4 Social Projects | Silver | UNICEF Unlockers | |
| T1 Data-enhanced Creativity | Silver | KNOCK TURN | |
| T3 Data storytelling | Silver | Scammer Pages | |
| U3 Print/Outdoor | Silver | Solar boards | |
| U4 Ambient Media | Silver | Visible bag | |
| U7 Social Platforms | Silver | Live Again | |
| U9 Non-profit/Charity | Silver | The Ordinary Life Hearing Test | |
| U9 Non-profit/Charity | Silver | The Seasoning of Change | |
| V3 Print / Outdoor | Silver | Extra Finger Lickin' Good | |
| V4 Ambient Media | Silver | Emergency SIM | |
| V6 Digital Platforms | Silver | Live Again | |
| V8 Social Platforms & Influencers | Silver | LIKEA | |
| W1 Excellence in Media Insights & Strategy | Silver | Red dragon's power. | |
| W2 Excellence in Media Planning | Silver | Круговорот детских вещей от Huggies и Авито | |
| W2 Excellence in Media Planning | Silver | Red dragon's power. | |
| X1 Packaging of foodstuffs | Silver | Conilon Challenge. A limited set of drip coffee. | |
| Y1 Typography | Silver | Каменный век 2.0 | |
| Y2 Art Direction | Silver | Наличники во «Вкусно — и точка» | |
| A10 Breakthrough on a Budget | Bronze | Peru meets their champion | |
| A2 Brand Experience | Bronze | The Advanced Protector | |
| A3 Technology & Touchpoints | Bronze | Harpic Loocator #BeFreeToPee | |
| A4 Consumer Engagement | Bronze | Сбывашки | |
| A6 Campaign | Bronze | Как Бруснику рекламировал главный конкурент | |
| B1 Creation of New Brand Identity | Bronze | Shinagawa: reshaping the future of refractories | |
| B1 Creation of New Brand Identity | Bronze | NEW TASHKENT | |
| B2 Rebrand / Refresh of an Еxisting Brand | Bronze | silver mercury: из фестиваля в экосистему | |
| B4 Promotional Item Design | Bronze | Typeface pairing | |
| B4 Promotional Item Design | Bronze | Сумка с предсказанием | |
| B7 Design Craft | Bronze | CartOfFun – сюрреалистичная картошка | |
| B7 Design Craft | Bronze | Pechorin | |
| C1 PR Practices & Technics | Bronze | Explore Your Breast | |
| C12 Non-profit / charity | Bronze | The Suicide Note That Saved Lives. | |
| C2 Digital & Social | Bronze | The Lost Сomment | |
| C2 Digital & Social | Bronze | FRANCESCA CACCINI | |
| C4 Use of Events & Stunts | Bronze | Mountennis | |
| C8 Sponsorship & Brand Partnership | Bronze | Peru meets their champion | |
| CS9 Real estate services and development | Bronze | Как Бруснику рекламировал главный конкурент | |
| CT1 Product Innovation | Bronze | Shinagawa: reshaping the future of refractories | |
| CT1 Product Innovation | Bronze | Manamá: The first sand brand with a soul. | |
| CT2 Business Transformation | Bronze | Rajadamnern Immersive Muay Thai Experience | |
| CT3 Customer Experience | Bronze | Alfa kassa with voice control | |
| D12 Non-profit / charity | Bronze | Планета, непригодная для жизни | |
| D5 Digital Campaign | Bronze | The Lost Сomment | |
| D6 Native Advertising | Bronze | Not scary bloody stories. | |
| D9 From Online to Offline Projects | Bronze | Как Бруснику рекламировал главный конкурент | |
| D9 From Online to Offline Projects | Bronze | FRANCESCA CACCINI | |
| E1 Short-term Creative Effectiveness | Bronze | Как Бруснику рекламировал главный конкурент | |
| E1 Short-term Creative Effectiveness | Bronze | Пятёрочка & Atomic Heart | |
| E3 Brand Launch/re-launch Campaign | Bronze | JUST LIKE YOU | |
| F1 TV / Screens | Bronze | Laundry Feelings | |
| F1 TV / Screens | Bronze | THE HUNGRY LLAMA | |
| F2 Online | Bronze | Брусника. Новый год в новой квартире | |
| F2 Online | Bronze | FUEL HATERS | |
| F4 Pre-rolls | Bronze | Diabetes hijacks ads | |
| FS11 Film for non-profit / charity | Bronze | Планета, непригодная для жизни | |
| FS11 Film for non-profit / charity | Bronze | Do you think it is normal to destroy what's yours? | |
| FS3 Consumer Durables | Bronze | Laundry Feelings | |
| FS9 Real estate services and development | Bronze | Брусника. Новый год в новой квартире | |
| FS9 Real estate services and development | Bronze | Live a life! | |
| G2 Apps | Bronze | Harpic Loocator #BeFreeToPee | |
| G5 Activation by location / Voice activation | Bronze | Live Again | |
| H1 Channels | Bronze | The Advanced Protector | |
| H1 Channels | Bronze | Невкусный свет | |
| H3 Digital & Social | Bronze | School of Survival | |
| H3 Digital & Social | Bronze | LIKEA | |
| H5 Campaign | Bronze | Как Бруснику рекламировал главный конкурент | |
| H5 Campaign | Bronze | The Meaning of Benz | |
| H6 Breakthrough on a Budget | Bronze | Невкусный свет | |
| H6 Breakthrough on a Budget | Bronze | Prevention Unboxer | |
| H7 Non-profit / charity | Bronze | The Seasoning of Change | |
| H7 Non-profit / charity | Bronze | UNICEF Unlockers | |
| I1 Innovations | Bronze | PICALENGUAS | |
| J1 Direction | Bronze | Naughty List | |
| J1 Direction | Bronze | TATE - Симфония гостеприимства | |
| J1 Direction | Bronze | Точка. Меняй работу | |
| J2 Script | Bronze | GUN, Manizha & Voskhod for Peace | |
| J3 Art Direction | Bronze | Наш, как все мы | |
| J3 Art Direction | Bronze | THE HUNGRY LLAMA | |
| J4 Cinematography | Bronze | Laundry Feelings | |
| J5 Editing | Bronze | Imperfect manifesto | |
| J5 Editing | Bronze | Make us better | |
| J7 Animation | Bronze | Privet from Mars! Birchpunk in Tanks Blitz | |
| J8 Visual effects | Bronze | New Year: The Snowman’s Adventure | |
| K1 Omni-channel Campaign | Bronze | Diabetes hijacks ads | |
| K2 Digital Campaign | Bronze | The Lost Сomment | |
| K3 Social & Influencer Campaign | Bronze | Hardcore not ded | |
| K3 Social & Influencer Campaign | Bronze | Reversed Roles | |
| K7 Selfpromo | Bronze | Cider Depressider | |
| K7 Selfpromo | Bronze | PLATES WITH CHARACTER | |
| K9 Collaboration of Brands | Bronze | Пятёрочка & Atomic Heart | |
| L1 Film | Bronze | Sabina Braless | |
| L2 Print&Outdoor | Bronze | The Noise Reducing Wind Chime | |
| L3 Radio&Audio | Bronze | Как кампанию превратить в молодежное движение | |
| L4 Branded Content | Bronze | Особенности национального бездорожья | |
| L4 Branded Content | Bronze | Red dragon's power. | |
| L6 Communication Design | Bronze | Кинешма купеческая. Гулять так гулять! | |
| L6 Communication Design | Bronze | 'Enjoy Your Discoveries’ Calendar | |
| M1 Integrated Campaign | Bronze | Авито Работа: Твой опыт в жизни тоже считается | |
| M1 Integrated Campaign | Bronze | Как Бруснику рекламировал главный конкурент | |
| M4 Non-profit / charity | Bronze | Invisible Child | |
| MA1 Brand Experience & Activation | Bronze | From shame to stage: Standing up for women's health | |
| MA1 Brand Experience & Activation | Bronze | Nowruz. The holidays start with a ride | |
| MA3 Direct | Bronze | Сбывашки | |
| MD4 Social & Influencer Campaign | Bronze | Hardcore not ded | |
| MD4 Social & Influencer Campaign | Bronze | Reversed Roles | |
| MK1 Omni-channel Campaign | Bronze | “It all starts with L” Advertising Campaign | |
| MK3 Brand Loyalty Campaign | Bronze | Pattern like a russian | |
| MK4 Breakthrough on a Budget | Bronze | Cheerful kvass | |
| MK4 Breakthrough on a Budget | Bronze | Hip Hop World Championship 2024 | |
| MK7 Collaboration of Brands | Bronze | Пятёрочка & Atomic Heart | |
| N1 Visual branded content | Bronze | Hardcore not ded | |
| N1 Visual branded content | Bronze | FUEL HATERS | |
| N2 Audio branded content | Bronze | Бизнес звучит | |
| N5 Brand experience | Bronze | The Advanced Protector | |
| N5 Brand experience | Bronze | Невкусный свет | |
| N7 Non-profit / charity | Bronze | Make Every Run Able | |
| O3 Digital screens | Bronze | Playable Billboard | |
| O4 Ambient | Bronze | Visible bag | |
| O4 Ambient | Bronze | The Noise Reducing Wind Chime | |
| O4 Ambient | Bronze | Наличники во «Вкусно — и точка» | |
| P1 Print | Bronze | Typhoon | |
| P1 Print | Bronze | Explore Your Breast | |
| PD2 Lifestyle, Fashion, Leisure, Sports | Bronze | Концептуальная коллекция мерча Trudies для трудоголиков | |
| PD2 Lifestyle, Fashion, Leisure, Sports | Bronze | Alfa fashion | |
| PD3 Gadgets, Computer Equipment | Bronze | VOICA: Inclusive design you can feel | |
| R1 Radio & Streaming | Bronze | Бизнес звучит | |
| R1 Radio & Streaming | Bronze | The voice of the city | |
| S1 Health & Safety | Bronze | Explore Your Breast | |
| S1 Health & Safety | Bronze | The premiere of Spiking | |
| S2 Environment | Bronze | Lay's Eco Project "Pack for pumping" | |
| S4 Social Projects | Bronze | Buscape | |
| S6 Other Projects | Bronze | GUN, Manizha & Voskhod for Peace | |
| SI1 Social Campaigns | Bronze | LIKEA | |
| SI1 Social Campaigns | Bronze | The Lost Сomment | |
| SI2 Co-creation & Users Generated Content | Bronze | Not scary bloody stories. | |
| SI7 Non-profit/Charity | Bronze | The Ordinary Life Hearing Test | |
| SN4 Social Projects | Bronze | Do you think it is normal to destroy what's yours? | |
| T5 Social Data & Insight | Bronze | Not scary bloody stories. | |
| U1 TV & Other screens | Bronze | THE EXPERTS | |
| U4 Ambient Media | Bronze | Peru meets their champion | |
| U8 Use of Channel Integration | Bronze | Как Бруснику рекламировал главный конкурент | |
| V11 Non-profit / charity | Bronze | Football field of opportunities | |
| V3 Print / Outdoor | Bronze | Red dragon's power. | |
| V4 Ambient Media | Bronze | Visible bag | |
| V5 Events | Bronze | From shame to stage: Standing up for women's health | |
| X1 Packaging of foodstuffs | Bronze | CartOfFun – сюрреалистичная картошка | |
| X1 Packaging of foodstuffs | Bronze | Легенды Полярного круга | |
| Y2 Art Direction | Bronze | Каменный век 2.0 | |
| Y3 Illustration | Bronze | Каменный век 2.0 | |
| Y4 Photography | Bronze | Ask Search with Neuro | |
| A4 Consumer Engagement | Short | Турнир билайна LOVE CUP | |
| A6 Campaign | Short | Промо кампания "Дикси Дино" | |
| A8 Retail Promotions & Competitions | Short | Промо кампания "Дикси Дино" | |
| B1 Creation of New Brand Identity | Short | Identity for Saratovskaya confectionery factory | |
| B2 Rebrand / Refresh of an Еxisting Brand | Short | the SAG level | |
| B4 Promotional Item Design | Short | Наука – это модно. СИБУР и Олово переосмыслили облик современного ученого. | |
| BD1 Retail | Short | Наличники во «Вкусно — и точка» | |
| BD3 In-store Design | Short | Rajadamnern Immersive Muay Thai Experience | |
| C12 Non-profit / charity | Short | Football field of opportunities | |
| C3 Influencer | Short | Bill Kill | |
| CS4 Automotive | Short | Explore Your Breast | |
| CS7 Consumer Service & B2B | Short | Bill Kill | |
| D1 Websites | Short | The Foreign Crossword | |
| D2 Interactive projects | Short | Come to the trees! | |
| D3 Pre-rolls | Short | Diabetes hijacks ads | |
| E2 Long-term Creative Effectiveness | Short | Хватамба | |
| F1 TV / Screens | Short | New Year: The Snowman’s Adventure | |
| F2 Online | Short | Make us better | |
| FS1 Food & Drink | Short | THE ORIGINAL | |
| H6 Breakthrough on a Budget | Short | Сбывашки | |
| J1 Direction | Short | Laundry Feelings | |
| J2 Script | Short | Точка. Меняй работу | |
| J3 Art Direction | Short | Laundry Feelings | |
| J4 Cinematography | Short | WEY имидж | |
| J4 Cinematography | Short | О рыбе | |
| J6 Use of Music & Sound Design | Short | Laundry Feelings | |
| K1 Omni-channel Campaign | Short | Perfect timing | |
| K3 Social & Influencer Campaign | Short | Серьезные отношения с турецкими сериалами | |
| K5 Brand Loyalty Campaign | Short | From Kazakhstanis to Kazakhstanis | |
| M1 Integrated Campaign | Short | Гараж нашего времени | |
| M2 Low Budget Campaign | Short | Cheerful kvass | |
| MA4 Use of Media | Short | Цифровая трансформация: как ФСК изменил правила игры для ТВ | |
| MD4 Social & Influencer Campaign | Short | SKY Tok | |
| N4 Branded events | Short | From shame to stage: Standing up for women's health | |
| O4 Ambient | Short | Emergency SIM | |
| O5 Transit | Short | Passage of the Dead | |
| OS11 Outdoor for non-profit / charity | Short | The Seasoning of Change | |
| PD2 Lifestyle, Fashion, Leisure, Sports | Short | Коллекция бизнес-подарков для бренда фарфора Farforite «Солнечный круг» | |
| PS11 Print for non-profit / charity | Short | The Suicide Note That Saved Lives. | |
| S1 Health & Safety | Short | Visible bag | |
| SI4 Influencer Campaign | Short | The Greatness Gateway Grip | |
| V10 Branded content | Short | Мультвселенная бренда «Союзмультфильм» в Roblox | |
| V4 Ambient Media | Short | Peru meets their champion | |
| X2 Packaging of non-food products | Short | Mad One | |
| Z1 Excellence in Radio & Audio | Short | The DoggoSongs by Alice | |
| BELARUSIAN AGENCY OF THE FESTIVAL | BELARUSIAN AGENCY OF THE FESTIVAL | PG | |
| BEST OF BRANDING CONTEST | BEST OF BRANDING CONTEST | Visible bag | |
| BEST OF CRAFT CONTEST | BEST OF CRAFT CONTEST | The Boy & The Octopus | |
| BEST OF CREATIVE CONTEST | BEST OF CREATIVE CONTEST | Hotel La Argentina | |
| BEST OF DIGITAL CONTEST | BEST OF DIGITAL CONTEST | Name This Oreo | |
| BEST OF MARKETING SERVICES CONTEST | BEST OF MARKETING SERVICES CONTEST | Hotel La Argentina | |
| BEST OF MASS MEDIA CONTEST | BEST OF MASS MEDIA CONTEST | Peru meets their champion | |
| BEST OF MEDIA CONTEST | BEST OF MEDIA CONTEST | The Ordinary Life Hearing Test | |
| SPECIAL PRIZE FOR IMPACT FROM MARKETING&DIGITAL JURY | SPECIAL PRIZE FOR IMPACT FROM MARKETING&DIGITAL JURY | The Street of Life | |
| SPECIAL PRIZE FROM CREATIVE JURY | SPECIAL PRIZE FROM CREATIVE JURY | Uncle KFC's Rice Bowl | |
| SPECIAL PRIZE FROM MASS MEDIA JURY | SPECIAL PRIZE FROM MASS MEDIA JURY | RED DAY OFF | |
| THE AGENCY OF THE FESTIVAL | THE AGENCY OF THE FESTIVAL | Восход |
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